- Robert Boscacci/
- Blog/
- Notes on Entrepreneurship/
- Notes on Walling's "Start Small, Stay-Small"/
- Walling's Pre-Launch Startup Checklist/
Walling's Pre-Launch Startup Checklist
·1 min
Table of Contents
What’s the A-to-Z from zero to launch?
- Niche Brainstorming & Mental Evaluation
- Niche Evaluation
- Niche Selection
- Product Selection
- Product Architecture
- Functional Design
- Database Design
- Graphic Design*
- HTML/CSS*
- UI Development(AJAX/JS)*
- Business Tier Development*
- Database Development*
- Creating Unit Tests*
- Creating UI Tests*
- Manual Testing*
- Fixing Post-Launch Bugs*
- User Documentation
- Installation Documentation
- Sales Website Site Map Creation
- Sales Website Copywriting*
- Sales Website Graphic Design*
- Sales Website HTML/CSS*
- Sales Website Programming*
- Sales Website Payment Integration*
- Product Delivery (via email, link on site, etc…)*
- Setting Up Email List
- Setting Up Domain Name & Web Hosting
- Setting Up Email Accounts & 800 Number
- Setting Up Analytics
- Pre-Launch Search Engine Optimization
- Pre-Launch Pay-Per-Click Set-up
- Initial Social Media/Viral Marketing*
- Pre-Launch Video Marketing
- Pre-Launch Partnerships
- Launch Press Release*
- Pre-Launch Email Marketing
- Pre-Launch Blogging or Podcasting
Many have asterisks next to them: These are the tasks that will be easiest to outsource – the tasks that require a technical or common skill that’s not specific to your product