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Walling's Market-First Ethos

·2 mins

What’s the biggest startup pitfall?

  • Make sure people want what you’re building before you build it
  • Building something no one wants is the most common source of failure for entrepreneurs
  • Marketing is more important than your product
  • Your product has to be good. If it’s not, you’ll be out of business
  • Without a market, a software application is just a project
  • A product is a project that people will pay money for. In other words, it’s a project that has a market
  • Create a website that converts visitors into customers
  • Writing code, where most of us are well-versed, is only about 30% of the work
  • If you are the typical developer, you will not have enough money, power or fame to generate demand for a product people don’t need
  • Market Comes First, Marketing Second, Aesthetic Third, and Functionality a Distant Fourth
  • In the same market, the product with better marketing wins…every time
  • In the same market with equal marketing, the product with the better design aesthetic wins
  • Functionality, code quality, and documentation are all a distant fourth
  • Marketing is about math and human behavior. The math part is straight-forward
  • Even the foremost marketing experts in the world are not sure whether people will buy a new product

You have to take your best guess; then measure and tweak. And then do it 20 more times until you succeed