Walling's Pre-Launch Startup Checklist

Table of Contents

What’s the A-to-Z from zero to launch?

Niche Brainstorming & Mental Evaluation
Niche Evaluation
Niche Selection
Product Selection
Product Architecture
Functional Design
Database Design
Graphic Design*
HTML/CSS*
UI Development(AJAX/JS)*
Business Tier Development*
Database Development*
Creating Unit Tests*
Creating UI Tests*
Manual Testing*
Fixing Post-Launch Bugs*
User Documentation
Installation Documentation
Sales Website Site Map Creation
Sales Website Copywriting*
Sales Website Graphic Design*
Sales Website HTML/CSS*
Sales Website Programming*
Sales Website Payment Integration*
Product Delivery (via email, link on site, etc…)*
Setting Up Email List
Setting Up Domain Name & Web Hosting
Setting Up Email Accounts & 800 Number
Setting Up Analytics
Pre-Launch Search Engine Optimization
Pre-Launch Pay-Per-Click Set-up
Initial Social Media/Viral Marketing*
Pre-Launch Video Marketing
Pre-Launch Partnerships
Launch Press Release*
Pre-Launch Email Marketing
Pre-Launch Blogging or Podcasting

Many have asterisks next to them: These are the tasks that will be easiest to outsource – the tasks that require a technical or common skill that’s not specific to your product